PC World - Facebook is still trying to figure out how to get you to buy stuff from your News Feed, but one experiment that didnât quite pan out was Facebook Gifts. The social network is shutting down the service on August 12, Recode reported, after underwhelming users with digital gift cards. Facebook experimented with Gifts for a few years before giving up on it. The network introduced the feature in September 2012 as a way for users to send each other physical presents like cupcakes, gift cards, and even bottles of wine. But last summer, Facebook dropped the real stuff from its store and switched to digital gift cards. About 80 percent of all purchases were gift cards, the company said at the time, so the move made sense.To read this article in full or to leave a comment, please click here
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