Mother Jones - Fun fact about Facebook that people like me who study it a lot can tell you: You should be discerning with the Like button because the News Feed algorithm is pretty sensitive. This can be a struggle because logging onto Facebook is a bit like hiking up a very tall mountain with Satan. It shows you the world and says, "all these things I will give you if you fall down and Like them." Facebook gives you an unending slew of opportunities to Like things because the more you Like, the more accurate the algorithm gets at predicting what you want to see in your News Feed. In general, it's pretty good at this. However, it makes a few assumptions about your Like. The assumptions are (1) that you actually Like the posts you Likeâyou may not like some bad breaking-news alert, but you like that you received it, you like that you received it from the page that posted it; and (2) you are somewhat picky about what you Like. Maybe not too picky! But picky. If you Like everything, you Like
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