TechRadar - Facebook is plummeting further and further down the ad-driven rabbit hole, and in its most recent earnings call the social network said it wants auto-play video ads to be a common sight in your news feed.Facebook launched video ads in March this year. Some of those video ads - as well as some videos posted by your Facebook friends - play automatically, though the ads are currently muted by default."Those are going really well and I think explain some of the growth we're seeing in our ads business," Facebook Chief Operating Officer Sheryl Sandberg said during the company's first quarter 2014 earnings call. "We also have been in early conversations with some clients about what would be a CPM [cost per impression] auto-play video ad."And in terms of the expectations for that, we really want to see auto-play video ads be something that's pretty common in the news feed experience, based on consumer usage, before we push very hard in the ads business."Ad pi
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